How an engagement runs
The sequence that follows the intake form, stage by stage.
Fit
Who we work with, and where
Geography, the four problems we are usually called about, and the kinds of work Schkovl turns down.
Where we work
Based in Toronto, serving businesses across Canada and the United States. Engagements run remotely by default.
Local search work is a significant part of the practice, so the distinction is worth stating clearly: local signals such as the Google Business Profile service area and local search work stay Toronto and the Greater Toronto Area (GTA), while remote client work is not limited to them.
The four problems people arrive with
Most enquiries arrive as a symptom rather than a diagnosis. The site's own entry point is organised around that, routing four common symptoms straight to the relevant practice instead of to a generic sales page.
- Nobody is managing the Google listing — stale hours, no posts, reviews going unanswered.
- The business is invisible on Google and absent from AI answers — competitors outrank it and get cited; it does not.
- The site looks dated or is not converting — traffic arrives, calls do not follow.
- The team is drowning in manual busywork — the same workflow, re-typed by hand, every day.
The kinds of engagement that follow
Four service lines cover what happens after the diagnostic, and a business may need one of them or a sequence rather than all of them.
- Digital Growth Services — Google Business Profile build-out, listing setup and correction across core platforms and industry directories, posting automation, review management and performance reporting.
- Website Design & Development — custom marketing sites, high-conversion landing pages, web application frontends, Core Web Vitals work and mobile-first responsive design.
- SEO & Answer Engine Optimization — technical SEO architecture, on-page and content optimisation, Answer Engine Optimization, AI search visibility and keyword strategy with rank tracking.
- Custom App & Platform Development — native iOS and Android apps, custom B2B and B2C platforms, web applications, AI automation with human approval gates, and API and backend engineering.
What kind of business this suits
The published engagement shapes span a wide range, and that range is the honest answer to the size question. A fixed-price pilot at $199 CAD per month with a 90-day commitment exists so a business can see weekly output before taking on anything larger. At the other end, a full multi-tenant platform is scoped and priced per project after a free consult.
What the range implies is a business large enough to have a real operational gap worth diagnosing, and small enough that the gap has not already been closed by an internal team. A company with mature software and a dedicated internal engineering group iterating daily is usually past the point where an outside agency adds the most value, and Schkovl's own published guidance says so.
The work we can point to publicly
The work that can be inspected is on the case studies page: dated studies with stated limitations, and a short list of clients who agreed to be named, each with a live link and a one-line scope — no logos, testimonials or results.
That is a deliberately short list. A portfolio built from logos rather than from checkable evidence tells a prospective client nothing about whether the work was any good.
Corrected Oct 1 2026: this section previously described an unverified project as inspectable work. That reference has been removed. The client list now records approved names and scope separately from study results.
What we turn down
Some requests get declined on principle rather than on capacity.
- Review generation or incentivised reviews of any kind — excluded from the pilot explicitly and not offered as a separate service.
- Builds on hosted website builders, which carry recurring fees, a ceiling on future work and a migration problem later.
- Off-the-shelf packages and fixed retainer bundles sold before a diagnostic has been run.
- Work where the diagnostic shows the fix is operational rather than technical — the recommendation says so rather than proposing a build.
Corrected Oct 1 2026: this item previously said Schkovl had declined engagements on that basis. No specific instance was on record.
How to find out whether it fits
The intake form takes about ten minutes, and the kickoff call that follows within seventy-two hours is where fit gets decided. No invoice is issued before that call is complete.
If the conclusion is that Schkovl is not the right partner for the problem, that is the conclusion you will get. It costs less than a scoped engagement that should never have started.
Where to go next
The Gap Analysis
The diagnostic that turns a symptom into a named, prioritised gap.
Digital Growth Services
The practice most of the four symptoms route into first.
Case studies
The published work, with evidence dates and limitations.
Last reviewed
The facts on this page were last checked against published Schkovl sources on .
Everything here is drawn from material already published on this site. If something looks wrong, our editorial standards and corrections policy explains how to have it corrected.