What's the difference between SEO and AEO?
SEO earns clicks on a results page. AEO earns direct citations inside an AI-generated answer, no click required. You need both — they rely on overlapping but distinct signals.
Search Engine and Answer Engine Optimization
Rank on Google. Surface in AI. We optimize for both traditional search engines and the new generation of answer engines.
Search changed. Prospects increasingly research vendors across both traditional search engines and generative-AI interfaces like ChatGPT, Perplexity, and Gemini — often reading a synthesized answer with no click required. We build for both: technical SEO that earns traditional rankings, and Answer Engine Optimization — structured data, direct-answer content, schema — that gets your business cited inside AI-generated answers instead of left out of them.
SEO earns clicks on a results page. AEO earns direct citations inside an AI-generated answer, no click required. You need both — they rely on overlapping but distinct signals.
Yes. AI engines weight clarity and structured data over raw domain authority. A precise, well-marked-up answer from a small business regularly outranks a vague one from a bigger competitor.