How to Claim Your Business in ChatGPT Business Hub: Who Can Today, and Each Step
You claim a business in ChatGPT through Business Hub: sign in to ChatGPT, open Business Hub from the sidebar, find your business, verify it by phone, business email, website domain or Shopify, and wait for OpenAI to approve the claim. It is a beta that OpenAI introduced on November 10, 2026, availability depends on your location and type of business, and OpenAI's help page says local stores and restaurants can currently claim only an existing U.S. listing.
Last checked against OpenAI's pages: November 11, 2026. The product is days old and OpenAI is still changing it. Open the source links at the end before you act on any step.
What is Business Hub?
OpenAI's announcement describes it this way: "Through Business Hub, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT." The program is called Businesses in ChatGPT. Business Hub is the area inside ChatGPT where you manage it.
It is not the same thing as ChatGPT Business, OpenAI's paid workspace plan for teams (renamed from ChatGPT Team on August 29, 2025). You do not need that plan to claim a business.
Who can claim a business today?
According to OpenAI's help article Setting up your business on ChatGPT:
- You can claim a business "if you own it or are authorized to represent it." You do not need an Ads account or a ChatGPT Enterprise agreement.
- "Availability depends on the business's location and type."
- "Local stores and restaurants can currently claim only an existing U.S. listing." If you run an eligible online business, you may see an option to add it.
OpenAI's pages do not publish a country list and do not name Canada. Read literally, a Canadian storefront or restaurant cannot claim a listing yet. Whether a Canadian online service business can add one is not stated; the only way to find out today is to try the steps or ask OpenAI Support.
How do I claim my business, step by step?
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name and select the listing that matches it.
- Confirm the ChatGPT account you will use to manage it.
- Choose one of the verification methods shown: business phone (a text message or an automated call), business email (a code), website domain (a DNS TXT record) or Shopify.
- For the website domain method, add the TXT record ChatGPT shows you to your domain's DNS settings exactly as shown, then return to ChatGPT and select Verify domain. DNS changes can take time to appear.
- Wait for OpenAI to review the claim. OpenAI emails its decision or asks for more information, and says review time varies.
What is the Persona identity check, and why should I read it first?
After the claim is approved, OpenAI asks for identity verification with Persona before you can publish changes, view insights or create a business agent. You may need a government-issued ID, business registration information and proof that you are authorized to represent the business, and the details must match your business records.
One caution matters before you start: OpenAI's help page says "If you use Persona to create a new profile, OpenAI's approval automatically publishes the profile." There is no separate publish button, so continue only when your details are ready. The blue verified check appears after Persona verification is approved, not after the claim alone.
What does claiming not do?
- It does not guarantee visibility. OpenAI's help page says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations."
- Advertising does not change ChatGPT's own answers. The same page says "Advertising doesn't influence ChatGPT's independent answers."
- Your edits are not instant. OpenAI reviews and publishes changes, and ChatGPT may also use other sources when answering questions about your business.
What insights do you get?
After the claim and the Persona check are approved, Business Hub shows aggregate activity over the past 28 days, including mentions and website clicks. For a local business, OpenAI counts a mention when ChatGPT shows a result for that location. A blank number can mean activity has not reached OpenAI's reporting threshold; it does not necessarily mean zero.
Can my agency or a teammate manage it?
Yes, through Business Hub itself. The admin who claimed the business can add teammates and grant an agency access, and OpenAI asks that each person use their own ChatGPT account. Do not forward your personal claim invitation, and never share your password with anyone who offers to do this for you.
What about business agents?
Business agents, an optional chat that answers customer questions about your products and policies, are a separate step. OpenAI currently offers them to eligible ecommerce and online service businesses in the United States with a website.
What we could not confirm
OpenAI's pages do not state a fee for claiming, a review time, a list of countries, which business registration documents Persona accepts from Canada, or any ranking benefit. Treat anything you read elsewhere on those points as unconfirmed until OpenAI publishes it.
How Schkovl can help
We cover Business Hub as a module in our ChatGPT workshop, and we can walk an eligible owner through the steps in a one-on-one session where the owner keeps control of every account. If the bigger question is why your business does not come up in AI answers at all, start with our SEO & Answer Engine Optimization work or ask us about training.