Technical SEO · Window Film & Tinting
GlassGuard Window Film: rebuilding around what actually ships in production
Production was serving a static build while the site's own server-rendering code never ran in that environment. We rebuilt the per-route head — title, canonical, meta, structured data — on a prerendering pipeline so every URL is individually addressable to search engines, and remapped every legacy URL so old links and old search-engine records land in the right place.
- Sitemap
- 54
- Indexable URLs
- Legacy URLs remapped
- 6
- Old GoDaddy service-area pages redirected to their new locations
The finding
Production traffic was served as a static deployment — a file server reading pre-built HTML — while the site's own server-rendering code assumed a live server that never actually ran in production. Any logic that depended on that server — including server-side redirects — was silently doing nothing in production.
The fix
We rebuilt the site on a Vite + prerender pipeline so every route ships its own distinct <title>, canonical link, meta description, and structured data in the initial HTML response — fixing the identical-shell problem that made every URL indistinguishable to a crawler reading only the initial response. The page body still renders client-side after JavaScript runs; that part of the site was not part of this fix. Six legacy URLs from the old GoDaddy site were mapped to their new locations with static redirect stubs so old links and search-engine records land correctly instead of 404ing.
The verification
Per-route head metadata (title, canonical, description, structured data) confirmed live and correctly varying by URL, Sep 10 2026.