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Schkovl workshop · after the first two run

Perplexity for research, and how AI answer engines find businesses

A short, hands-on workshop on two things: researching suppliers, prices and competitors with sources you can check, and testing whether Perplexity and ChatGPT mention your business. You leave with research routines and a short, honest list of what to fix first.

Last checked

Format, price and dates

Planned length
2 hours
Group size
Up to 12 people
Where
Online, or in person in Toronto and the GTA. Online sessions are open to businesses across Canada and the United States.
Price
Price on request
Dates
Ask for dates

Planned to run after the first two workshops. Ask for dates.

Who it is for

Owners and marketing staff who want faster research and want to know why their business does or does not show up in AI answers.

What you will leave with

  • Three research routines with sources: checking a supplier or competitor, pricing research and a quick market scan.
  • A habit of opening and checking the sources an answer cites.
  • Your own test: five questions your customers ask, run in Perplexity and ChatGPT, with a record of whether your business appeared and which sources were cited.
  • A short fix list covering crawler access, listings, service pages and reviews.

What we cover

  1. Search engine or answer engine: how Perplexity builds an answer from sources, in plain words.
  2. Hands-on research routines and checking citations.
  3. Keeping ongoing research organized, using only features Perplexity's help centre describes on the day.
  4. The "do I show up?" test on your own business.
  5. What you can and cannot control, and what to fix first.

What you need

  • A laptop and a free Perplexity account.
  • Your business name, website and main service.

What this workshop will not promise

We will not promise that Perplexity or any other AI tool will mention your business. These tools choose their own sources. We have not found any way for a local business to claim a listing on Perplexity or pay to appear in its answers.

How AI answer engines choose which businesses to mention

Who teaches

Dillon Kovljenic, co-founder of Schkovl, leads the workshops. Schkovl uses these tools every day in its client work on local search, websites and business automation.

About Dillon Kovljenic

Frequently Asked Questions

Will this get my business into Perplexity answers?

No one can promise that. You will learn how to check whether you appear, which sources were cited, and which fixes make your business easier to find and understand.

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